We all know that small businesses drive our economy, but rarely stand in the national spotlight. Small Business Big Game was one way Intuit QuickBooks gave small businesses a voice. It was the massive recognition and celebration small businesses deserve.
And it created the opportunity of a lifetime for one small business: a 30-second commercial on the Big Game.
Every year, some of the world's biggest brands pay top dollar to feature their brands during the Big Game. They pay a premium for good reason. The live TV audience on game day has reached upwards of 121 million viewers! Because of the high demand and high cost, the commercials that run are usually just for huge national corporations.
But that has changed.
The winner, Death Wish Coffee Company, received a 30-second TV commercial promoting their products that ran on the Big Game. Intuit QuickBooks covered the cost of developing and producing the commercial as well as the cost of purchasing 30 seconds' worth of advertising time during the Big Game.
It’s a great story. Death Wish Coffee Company sells “The World’s Strongest Coffee” using the strongest combination of beans and a perfect roasting process. They were able to beat out 17,000 other small businesses who entered the contest looking to win a commercial on the big game. Their loyal fan base of avid customers rallied together to help them garner more votes than any other small business.
And it paid off – big time. In 2015, Death Wish Coffee generated revenue of about $3 million. Mike Brown, founder and CEO, said he and his accountants conservatively estimated revenue would top out at $10 million last year as a result of the commercial. The actual number was twice that at $20 million.
"In 30 seconds, we tripled in size," said John Swedish, operations manager for Death Wish Coffee. And the trajectory is continuing into 2017. "The Super Bowl took Death Wish Coffee from a little warehouse park in Round Lake, [New York] and sent it on a rocket across the world," Mr. Brown said.
So, don’t walk, RUN to https://www.deathwishcoffee.com/ to get yourself a cup of the strongest Joe around. You won’t regret it!
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