...and how accomplishing it enables them to achieve their objectives. A customer is basically buying an outcome, not a service. Understand what that outcome is and deliver it, and you’ll be successful (and so will they).” -- Todd Eby, founder of SuccessHacker.
Like Todd’s ideas about how to get customers? Read more from him and other QB Community members like you right here: Getting Customers: Is Your Business Customer-Ready? A Checklist for Success.
This quote underscroes an important distinction between securing a one-time customer and a long-term client. Thanks for sharing.