What do brands like Amazon, Starbucks and Panera Bread have in common? They've each created a model for customer interaction that's low-friction and delivers a highly desirable experience. Similarly, in the accounting space, The Modern Firm combines efficiencies of automation with the human touches of world-class client experience. Join Rootworks CEO, thought leader and author Darren Root for an exposition of The Modern Firm. You'll learn a powerfully simple technique to assess your critical touch points, based on the familiar GPA scale.